This brand was founded by me, Marta Cappelloni, in 2023. An early love of playing with clothing developed into a passion, which eventually became my career.

I began my journey in the fashion industry as a pattern cutter and seamstress after university. I continued down this path after moving to London in 2019. I’ve always been fascinated by the craftsmanship and artistry involved in creating garments from a piece of fabric. Creativity is a precious gift, and the possibilities for shaping fabric into unique designs are endless.

My brand draws inspiration from Formentera, an incredible island I discovered in 2021. Traveling has always been my greatest source of inspiration. What captivated me most about Formentera was the island’s unique atmosphere and the incredible people who call it home.

In Formentera, you can still feel the hippie aesthetic, especially in the small market of the quaint town of Sant Francesc de Xavier, where the bohemian spirit lingers in every corner. Through my garments, I aim to convey the essence of simplicity, purity, and wildness that characterize this remarkable place.

My brand is also deeply influenced and designed by the force and beauty of nature and art. Simplicity and elegance grace every piece I create, and each garment reflects elements of nature and art through texture, colors, and shape.

Moreover, through my garments, I aspire to empower women to feel elegant, feminine, confident, and comfortable in what they wear.